Everything x Tyneside Cinema
Tyneside Cinema is an independent cinema in Newcastle upon Tyne. It is the city's only full-time independent cultural cinema, specialising in the screening of independent and world cinema from across the globe.
Each month, Tyneside Cinema launch a short film season celebrating the best in independent cinema. Past seasons have been based on Greta Gerwig, Wes Anderson, Harrison Ford and much, much more.
The summer time is usually the quietest time for cinemas across the country due to school holidays, people on vacation and of course the higher temperatures of the weather. Do people really want to spend their summer indoors?
Everything will choose the best five ideas and ask you to present to the Everything team (and possibly Tyneside Cinema staff) in person. We will then choose the preferred creative, and that person will receive a one-week placement at Everything at a time convenient to the individual.
The Summer of Cinema Brief:
The Problem:
Tyneside Cinema requires new creative for a brand new, thrilling season that relates to the summertime. The suggested season title is Summer of Cinema, but if you feel like there is a better alternative, we are happy to see/hear suggestions.
In 2022, Tyneside Cinema ran a campaign with the same name where the look and feel was loosely based on the psychedelic 60s ‘summer of love’. The campaign and styling proved to be successful, however we would like a fresh approach to creative this year.
The campaign will run for the duration of the school 6-week holidays, and we are asking people to ‘ditch the sun cream and hit the big screen’. Usually, the items created for each season are posters, social media posts and stories, films/animations, and printed communications such as flyers or a programme/what’s on guide. In this instance we are looking for the most adventurous and creative idea. Therefore, submissions could include anything from season style or a logo, to a clothing range, a festival, a TV advert and more… We want you to use your own individual flair and skillset to push the boundaries and create something memorable.
What the season must have is a clear style. You can also use images of individual films to help sell the idea to the audience.
Audience:
The primary aim of the new season is to appeal to Tyneside Cinema’s very loyal existing customers. Tyneside Cinema receives over 400,000 visitors a year., with the majority are repeat customers.
The secondary aim is to appeal to a new customer base. This could include people who have never seen a film at Tyneside Cinema before, it could be school children (and parents) and even people from outside of Newcastle. Therefore, it is important that the design style uses relevant content and would appeal to both primary and secondary audiences.
Copy:
Intro copy:
This Summer, we are throwing open our doors to offer everyone a big, warm Tyneside Cinema welcome, with a programme of classic favourites and special events alongside this year’s blockbuster movies. Summer of Cinema runs from 25 July to 30 August 2024 and there is something for everyone.
Call to Action:
Visit the website to book tickets or book in person at the box office.
Reference Links:
Tyneside Cinema
Everything case study including Summer of Cinema 2022
https://everything-studio.co.uk/case-study/tyneside-cinema/
Blockbusters:
For this brief, it’s fine to use images from Google. Please use high enough resolution images (on Google – Images – Tools, Size – Large) Below are a list of films due to be released in time for the summer and other blockbusters of 2024. Please feel free to use any of the below images or films that you think would appeal to the audience and your creative.
Release date June-August:
· Ballerina
· Hit Man
· Bad Boys 4
· The Bikeriders
· A Quiet Place: Day One
· Despicable Me 4
· Longlegs
· Twisters
· Deadpool & Wolverine
· Borderlands
· Speak No Evil
· Alien: Romulus
· Kraven the Hunter
Previously released blockbusters:
· Mean Girls
· Lisa Frankenstein
· Bob Marley: One Love
· Madame Web
· Dune: Part Two
· Kung Fu Panda 4
· Road House
· Arthur the King
· Ghostbusters: Frozen Empire
· Godzilla x Kong: The New Empire
· The Fall Guy
· Back to Black
· Kingdom of the Planet of the Apes
· Furiosa: A Mad Max Saga
Submission Information:
The Submissions should be presented in a pdf presentation/pitch deck.
Files should be submitted on Canvas (via the below link)and then will be sent on to Everything for review
Everything will choose the best five ideas and ask you to present to the Everything team (and possibly Tyneside Cinema staff) in person. We will then choose the preferred creative, and that person will receive a one-week placement at Everything at a time convenient to the individual. Please note for the purposes of this brief, we are only accepting individual submissions, not group projects.
Deadline: 17th of April
LAST YEARS CAMPAIGN
